The idea of a user persona as a design tool has existed for some time, but I have rarely found them durable, long term aides beyond "job role" in a BDD context.
But we have had game "AI" for some time, notably in things like Rimworld where a given persona has agency - it may still be limited, but in any given situation you can rely on it to maximise X or minimise Y.
What does it look like for A/B testing with synthetic personas? What does it look like when your end to end test has an AI agent that is pretending it has the cognition of a 70 year old?
Is there value here?
Or is this, like the hand crafted personas, just fluff?
For the most part - for the deterministic, repeatable results - you don't need AI so much as you just want a set of words with enough weighting.
Picture these basic agents.
The optimist:
Just keeps clicking yes, proceed, next, I agree!
Never fills in a form until an error demands it.
If the text has a positive sentiment, they are on board.
The pessimist:
The inverse of the above
The cheapskate:
Looks for the second lowest 'price' on a page and focuses on that for purchase.
All seem buildable.
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