Wednesday, June 15, 2005

Drunken Stickers

Yet another Graphedia article. I haven't tried it, but I love the idea of it. It's one of those Next Big Things that I'm just not sure about - ie, podcasting, though popular, is something we could never do at Fresh FM.

Now, I'm much more of the kind of person who wants to more directly overlay the internet world onto the real one. Plazes style. I'm wondering if Graphedia style marketing at bus stops in the area would be a cool way to promote alcoholix.

Stuff I want to do to Alcoholix:
  • Upcoming events for venues
  • More data, all across Australia
  • Using a feedreader API of some kind to collect and smush 'localised' RSS 1.0 from the nearest blogs.
  • Plan a large, long, twisted pub crawl that's the most effective way of getting from place to place.
What do we all think? What does Alcoholix need most?

1 comment:

Dan said...

ARIA.

We have a music stocktaking period, called "APRA" week, in which we're held accountable for every bit of music we play, and our money gets divided and such.

When they want to know everything, I mean everything. Fresh has a habit of playing backing music in some talkbreaks too, particularly specialty shows.

So, basically, were we to podcast, we'd have to have the rights to every track that goes out over the net or the ABA / ARIA would tag team us and revoke our licence.

I keep trying to push Fresh Air stuff, because we can deal directly with the artists and get them to release under creative commons, but no one listens.

We can do audio interviews and such, but we don't have the hardware / software solution to easily shift content from station to servers.
We can't just record on the web servers either, because then we'd have to be able to switch it on and off at will.
It's a technical and legal nightmare.

Really not good.